It's Time for a Different Path to Performance.

The Arrowhead Group (TAG) is founded upon grit, sacrifice and determination. We are committed to refining what we’ve learned, not repeating history, but creating our own. With a passion for business, we are focused on more than just selling—we are committed to build a foundation for expanding your horizons.


We’ve been down the path and we are taking a new one.

We are The Arrowhead Group -
Built on Advantage:

Let’s take the field - TOGETHER.


We deliver strategic value and profitable growth to our partner suppliers’ from our industry expertise that generates results. We collaborate - creating connected strategies that move people to action. These strategies are rooted in insights and customer-focused lens - this makes TAG a vital extension to our partner suppliers' in the markets we serve.


We are a principal-driven agency. That means you work directly with TAG leadership. Our diverse backgrounds and cumulative experiences enable us to see opportunities where others don’t.


We are industrial. We know the industrial buying cycle. We understand Industry 4.0. We engage at your trade conferences and visit your factories. We’ve spent more than 75 years in the field, on the inside and building relationships. We aren’t confined by rigid structure or traditional ways of thinking. We are here to challenge each other, our partners, and the status quo. We are nimble and able to react at the speed of today’s business.


We exist to help industrials like you sell beyond — to expand your quest.

As a founder of TAG, Bill drives engagement with manufactures and suppliers to generate strategy and growth. With more than 30 years’ experience leading vast, multi-channel engagements, Bill cultivates a strong peripheral vision that sparks innovation and supports probability. His driving leadership accelerates commerce for businesses that guides clients from business objectives to market-ready solutions.

1. Jacket & pocket square are a must.
2. Steeler Believer.
3. Argentina Malbec please.
4. Always says yes to Sun & Fun.
5. Augusta National 20 years & counting.


Cooper Industries / Streamlight, Inc. / IPG - Intertape Polymer Group / Propex / Meier Tobler / JPW Industries

William Walter Ward

       / President / Founder



        / Partner / Founder

Raised in the industrial market his whole life, Skip brings an acute understanding of today’s business relationships.  He firmly believes targeting growth through planning is THE winning philosophy. With over 35 years of experience consulting with industrial manufacturers and distribution, Skip has succeeded with clients, helping them develop strategic solutions that lead to market success. 

1. Growing is winning!
2. Steeler Believer.
3. Will find a reel or club in hand.
4. A good cigar and a great conversation! Not necessarily in that order.
5. Go Pens!


Dresser Industries - Bay State Abrasives Division / Regal-Beloit Corporation, National Twist Drill Division / Columbus McKinnon Corporation / Simonds Industries, Inc. / DeVilling & Associates, LLC

Even the best teams know to seek counsel. Our strategic advisors are thought leaders and founders that pave the way in distribution, manufacturing and technology. They help us, and you, stay innovative and progressive.

Richard Decker
Retired President/GM
at Martin Incorporated
Paul Noble
Founder, CEO
at Verusen
Bill Axline
Managing Director  Hardware Group Association (HGA)




Do What You Can, When You Can For Others

Our travels and inspiration are directly tied to the solutions we produce and our passion for people. So whether in the city or on country roads, you can count onTAG to be giving back.

Martin Special Olympics Golf

Knights of Columbus Charity Golf – In support of Hurricane Michael Victims

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© 2019 by Forward Collective. Industrial Marketing And Representation | TAG - TheArrowheadGroup / manufactures reps / southeast territory